Challenge / Problems to be solved
Fix/Mobile operator in the middle-east: has been awarded a block of frequencies to roll-out 5G services (NSA initially)
Operator has signed the delivery of around 2000 5G BTS to be rolled out all over the country
Consulting Project aiming to manage and coordinate all the activities and teams(smart PMO) (internal/external) needed to achieve a grand launch of 5G in the country:
- Roll-out strategy: Decide where to place the 2000 BTS
- 5G product design (B2B and B2C), short and medium term
- Business case, 5 years out
- Device management: Sourcing of mobile a FWA devices
- GTM strategy
- Customer service strategy
- Communications strategy
Solution & Methodology
Designed a business model to predict cell ROI, and decide on roll-out strategy based on ROI maximization (geo-marketing):
- External variables (socio-demographic, fiber options, hot-spots)
- Internal variables: Mobile traffic per cell, congestion levels, home cell traffic
Business case: 5 year out plan
B2B products:
- Benchmarked B2B 5G offering worldwide
- Segmented B2B users in terms of data needs
- Created initial 5G mobile packs, DIA, VPNs
- Strategized B2B product evolution: Defined operator positioning, business cased future services, established partnership priorities, launched partnerships
B2C products:
- Benchmarked B2C 5G products worldwide
- Segmented users and traffic. Differentiated FWA and Mobile
- Designed initial offering and evolution (3 service products were launched initially)
PMO all supporting activities needed:
- Device sourcing: Negotiated with manufacturers to secure devices
- Customer service: Web content, call-center scripts, sales scripts
- GTM: Sales force training, special incentives, indirect distribution
- Communications: To the market, regulator, investors
