Challenge / Problems to be solved
The company drive embodies being able to deliver excellence in experience for all participants in its value chain. This includes being able to bring disparate parts of the organization and its ecosystem together, in a digitally-led world. In order to achieve this, big data and data analytics sits at the heart of the way the business is driven – being able to understand what has happened in the past and the future effects of it, as well as the actions that are required.